our Story in a Nutshell

It all started in 1927, when Afifi's family decided to purchase a truck to improve and speed the delivery of crops to local markets. Many of the villagers and peasants jumped on this new transport opportunity and paid to ride on the family’s truck to its final destination. As a reaction to local demand, with a spark of creative thinking, the family installed benches in the rear half of the truck.
In 1932 the family bought their first coach, a Dodge Fargo, and ever since the Afifi family’s main economic activities have been transportation, travel and tourism industries. At Afifi Group (AG), we understand that FOCUS is the key to successful, market driven operations. That's why our sole focus is customer service. This unmatched focus translates into the high standards and quality services our team delivers with unfailing consistency. We undertake to not only satisfying but delight our clients, over and over again. Our industry experiences and faultless implementation are the factors that make our offering unlike others on the market today. Our team of brilliant professionals attains steady levels of service excellence by combining ingenious problem solving and pioneering technologies with fast and effective implementations. We leverage our specialized skills and over 35 years' industry experience to bring winning solutions, every time. AG is a family owned business that consists of eleven companies which deal with transportation, tourism, hospitality, IT, investment and real-estate. Today, the company employs 1300 staff and owns 665 buses.

Incoming department

The incoming department of Nazarene Tours Ltd. has been offering customized tours in the Middle East for the past 45 years. We arrange tours tailor-made for your needs, whether for pilgrimage groups or independent travelers, those seeking a fun-and-sun vacation, a country exploration or a historical tour, and those planning conferences and incentive tours.

As well as guided programs in the Holy Land, we have a wealth of experience organizing itineraries across the region, including Jordan and its hidden treasures like Petra, Egypt and the pyramids, Turkey, Lebanon and Dubai. Our guides speak a wide range of languages, and have been carefully selected to make sure they provide clients with the very best holiday experience.

We have established long-term partnerships with major international travel agencies, acting as their handling agent in Israel. Our professional staff are available to offer round-the-clock help, providing a travel experience of unsurpassed authenticity and comfort. Our reputation has been built on a commitment to quality and customer service, coupled with attention to detail.



 Nazarene Tours


Nazarene Tours Ltd., established in the early 1970s as part of the Afifi Group, is one of Israel’s leading travel companies and tour operators. The company has five branches – in Nazareth, Jerusalem, Haifa, Shefaram and Carmiel – and a call center offering comprehensive services throughout Israel. It has representatives in North America, Europe and Asia, and is a member of IATA, ASTA, USTOA.

Our team of professionals combine an unrivaled talent for problem-solving and the use of cutting-edge technology with responsiveness and efficiency. We offer winning solutions every time.

 Afifi Group

The Afifi family’s move into public transportation began modestly in the 1920s when it bought a truck to help deliver crops to local markets in the Galilee. Responding to demand, the Afifis installed a bench to transport passengers too.

Today the Afifi Group operates 11 companies, whose operations range from transportation, tourism and hotels to IT and investment in real-estate. The Afifi family has a proud history of building long-term relationships with customers, suppliers and business partners, both locally and internationally.